The DDB B, built from healthcare
Technical Proposal Prepared for Dallah Health · Confidential

Creativity is the most powerful force in business.

We have believed that since 1949, and built one of the world's most enduring creative networks on it. This document sets out who DDB is, how we work, and what we would put against your business.

1949Founded
90+Markets
RiyadhYour team

Executive summary

Why DDB.

You are choosing a partner to help shape and launch Dallah’s next chapter. The right partner needs to understand where Dallah comes from, where it wants to go, and how to turn that transformation into a powerful, relevant and memorable launch.

Five reasons we believe DDB is the right partner.

01

We already understand Dallah

Having partnered with Dallah for the past two years, we understand the business beyond its brand — its vision, ambition, culture and challenges. We are not starting from zero; we are building on knowledge already established.

02

We understand healthcare

Our experience across Dallah’s internal and corporate communications has given us first-hand understanding of the healthcare landscape — its creative opportunities, sensitivities and limitations. We know how to make healthcare communication human, credible and relevant.

03

We know how to launch a rebrand

We have recently led rebrand campaigns for major Saudi organisations, including Saudi Electricity and the Insurance Authority. We understand how to structure, phase and creatively orchestrate a rebrand from strategy through to market launch.

04

We know how Dallah works

From UGC campaigns to film production for the Children’s Hospital, we have experienced Dallah’s processes first-hand — from stakeholders and approvals to medical considerations and execution. This allows us to build a launch that is ambitious, yet grounded in reality.

05

Production power to bring it to life

Our extensive network of local and regional production houses, Class A and B directors, with international directors specialized in healthcare films, gives us the right talent and production capabilities to deliver everything from a hero brand film to high-volume campaign content — at the right level of craft and impact.

DDB — #1 Cannes Lions Network of the Year, D&AD Network of the Year, Effie Most Effective Network, WARC Top Global Network, Spikes Asia Network of the Year, El Ojo Network of the Year

Who we are

Since 1949.

Doyle Dane Bernbach began with a conviction that was, at the time, close to heresy: that creativity is not decoration on a business, it is the most reliable competitive advantage a business has.

Bill Bernbach's agency changed how the industry worked — putting writers and art directors together, arguing for the audience's intelligence, and treating persuasion as a craft rather than a volume game. Nearly eight decades later, the principle has not needed updating. The tools have.

Today DDB operates across more than ninety markets. In Saudi Arabia we are tphDDB: a Riyadh agency with the full weight of the network behind it, working with clients across healthcare, finance, retail, government and culture.

Network & knowledge

What comes
with us.

Appointing a network agency should give you access to more than the people in the room. These are the things that arrive with the contract.

Category intelligence

Healthcare and regulated-category experience from multiple markets — what has been tried, what cleared compliance, and what actually moved the numbers.

Planning & research tools

Audience segmentation, brand tracking and creative pre-testing frameworks used across the network, applied to Saudi audiences.

Production infrastructure

In-house and network production for film, stills, audio, digital and print — with the scale to absorb volume without dropping craft.

Omnicom partners

Media planning and buying, data and analytics, CRM, PR and experiential available as an integrated team rather than separate contracts.

Governance & standards

Established QA, brand-compliance and approvals processes — the reason work stays consistent when volume increases.

A local senior team

Day-to-day leadership based in Riyadh, in your timezone, fluent in Arabic craft and the realities of working in the Kingdom.

Methodology

The Power
to Move.

A brand system crafted to do exactly what it promises — provide our clients with an emotional edge.

It is what enables us to create emotionally charged creative that moves people, brands, markets and culture. Seven steps, run on every engagement.

People

The team on
your business.

Agencies are not buildings or credentials. They are the specific people who turn up for your business — and these are yours.

Named, senior, and based in Riyadh.

Production partners

Some of the houses
we build with.

Production is not outsourced guesswork. These are a few of the houses we work with regularly — part of a wider network of local and regional partners, on the ground in the Kingdom, with the facilities and crews to match the ambition of the work.

Scope of work

Campaign phases &
indicative deliverables.

Three phases, from the first internal announcement through to ongoing support after the launch has landed.

Deliverables are indicative and would be confirmed against final scope.

Phase 1

Internal Launch

Development and preparation of all internal communications and supporting materials required to introduce the new brand to employees and internal stakeholders.

  • Internal campaign STBs, KVs, activations
  • Supporting materials: emails, presentations, videos
  • Giveaway concepts

Phase 2

Teaser & External Launch

Development and rollout of the external launch campaign, including teaser communications, reveal campaign, campaign assets, and channel adaptations.

  • Campaign creative concept
  • Executions including animation development
  • Executions for digital and social media
  • Executions for Dallah channels and internal comms channels

Phase 3

After Launch — Ongoing

Development of internal and external materials required following the launch phase.

  • Ongoing supporting material, internally and externally

Selected work

Brands we
have launched.

Identity launches, brand campaigns and national platforms — taken from strategy through to what the country actually saw.

The journey so far

Two years into
the journey.

Dallah Health work already moves through our studio — awareness programmes, service launches, health education and hospital communications, across Riyadh, Makkah, Al Ahsa and Khobar.

No onboarding curve. No discovery tax. No relearning the medical and regulatory guardrails. Every week not spent on introductions is a week spent on the work.

World Diabetes Day
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World Sleep Day
World Sleep DayAwareness campaign
World Asthma Day
World Asthma DayAwareness campaign
Epilepsy Awareness
Epilepsy AwarenessHealth education
Brain Day
Brain DayProactive project
Paediatric Screening
Paediatric ScreeningService campaign
Physiotherapy — Al Ahsa
Physiotherapy — Al AhsaService launch
Radiology — Al Ahsa
Radiology — Al AhsaService launch
World Diabetes Day
World Diabetes DayAwareness campaign
World Sleep Day
World Sleep DayAwareness campaign
World Asthma Day
World Asthma DayAwareness campaign
Epilepsy Awareness
Epilepsy AwarenessHealth education
Brain Day
Brain DayProactive project
Paediatric Screening
Paediatric ScreeningService campaign
Physiotherapy — Al Ahsa
Physiotherapy — Al AhsaService launch
Radiology — Al Ahsa
Radiology — Al AhsaService launch

Ways of working

How the
partnership runs.

The operational commitments that sit behind the work.

01

One accountable team

A named senior team on your business, with clear escalation and no rotating faces. You always know who is answerable for what.

02

Agreed service levels

Response times, turnaround windows and approval routes documented at the start, so expectations are a matter of record rather than goodwill.

03

Transparent commercials

Clear scopes, resource plans and rate cards. Production quoted openly, with no undisclosed margin between the estimate and the invoice.

04

Reporting you can act on

Regular performance reviews written in plain language, with recommendations attached — not dashboards you have to interpret yourself.

Let's get
to work.

Thank you for your time.