We have believed that since 1949, and built one of the world's most enduring creative networks on it. This document sets out who DDB is, how we work, and what we would put against your business.
Executive summary
You are choosing an operating partner, not a supplier. The question is whether an agency can hold a standard across everything you make, everywhere you appear, for as long as it takes — and prove it worked.
Four reasons we believe we are the right answer.
DDB has been in continuous practice since 1949 and remains one of the most awarded creative networks in the world. That longevity matters: it means the standards, the craft disciplines, and the institutional knowledge are already built — you are not funding an agency's learning curve.
Category learning, planning tools, production standards and measurement frameworks travel across 90+ markets and land in Riyadh. They are then rebuilt for a Saudi audience, in Arabic, by a team that lives here — not adapted from a template written somewhere else.
Strategy, creative, production, digital, social, CRM, media and analytics sit in one operating structure with Omnicom partners alongside. Fewer handoffs, one accountable team, and no gaps between the idea and the thing that actually ships.
Every engagement is instrumented from day one. We agree what success looks like before we start, report against it continuously, and change what is not working. Creativity is the method; commercial performance is the point.
Who we are
Doyle Dane Bernbach began with a conviction that was, at the time, close to heresy: that creativity is not decoration on a business, it is the most reliable competitive advantage a business has.
Bill Bernbach's agency changed how the industry worked — putting writers and art directors together, arguing for the audience's intelligence, and treating persuasion as a craft rather than a volume game. Nearly eight decades later, the principle has not needed updating. The tools have.
Today DDB operates across more than ninety markets. In Saudi Arabia we are tphDDB: a Riyadh agency with the full weight of the network behind it, working with clients across healthcare, finance, retail, government and culture.
Network & knowledge
Appointing a network agency should give you access to more than the people in the room. These are the things that arrive with the contract.
Healthcare and regulated-category experience from multiple markets — what has been tried, what cleared compliance, and what actually moved the numbers.
Audience segmentation, brand tracking and creative pre-testing frameworks used across the network, applied to Saudi audiences.
In-house and network production for film, stills, audio, digital and print — with the scale to absorb volume without dropping craft.
Media planning and buying, data and analytics, CRM, PR and experiential available as an integrated team rather than separate contracts.
Established QA, brand-compliance and approvals processes — the reason work stays consistent when volume increases.
Day-to-day leadership based in Riyadh, in your timezone, fluent in Arabic craft and the realities of working in the Kingdom.
Methodology
A brand system crafted to do exactly what it promises — provide our clients with an emotional edge.
It is what enables us to create emotionally charged creative that moves people, brands, markets and culture. Seven steps, run on every engagement.
People
Agencies are not buildings or credentials. They are the specific people who turn up for your business — and these are yours.
Named, senior, and based in Riyadh.
Production partners
Production is not outsourced guesswork. These are the houses we work with regularly, on the ground in the Kingdom, with the facilities and crews to match the ambition of the work.
Capabilities
The full scope available to you under one agreement, staffed by one accountable team.
Scope of work
Three phases, from the first internal announcement through to ongoing support after the launch has landed.
Deliverables are indicative and would be confirmed against final scope.
Phase 1
Development and preparation of all internal communications and supporting materials required to introduce the new brand to employees and internal stakeholders.
Phase 2
Development and rollout of the external launch campaign, including teaser communications, reveal campaign, campaign assets, and channel adaptations.
Phase 3
Development of internal and external materials required following the launch phase.
Selected work
Identity launches, brand campaigns and national platforms — taken from strategy through to what the country actually saw.
Already working together
Dallah Health work already moves through our studio — awareness programmes, service launches, health education and hospital communications, across Riyadh, Makkah, Al Ahsa and Khobar.
No onboarding curve. No discovery tax. No relearning the medical and regulatory guardrails. Every week not spent on introductions is a week spent on the work.
Ways of working
The operational commitments that sit behind the work.
A named senior team on your business, with clear escalation and no rotating faces. You always know who is answerable for what.
Response times, turnaround windows and approval routes documented at the start, so expectations are a matter of record rather than goodwill.
Clear scopes, resource plans and rate cards. Production quoted openly, with no undisclosed margin between the estimate and the invoice.
Regular performance reviews written in plain language, with recommendations attached — not dashboards you have to interpret yourself.
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