We have believed that since 1949, and built one of the world's most enduring creative networks on it. This document sets out who DDB is, how we work, and what we would put against your business.
Executive summary
You are choosing a partner to help shape and launch Dallah’s next chapter. The right partner needs to understand where Dallah comes from, where it wants to go, and how to turn that transformation into a powerful, relevant and memorable launch.
Five reasons we believe DDB is the right partner.
Having partnered with Dallah for the past two years, we understand the business beyond its brand — its vision, ambition, culture and challenges. We are not starting from zero; we are building on knowledge already established.
Our experience across Dallah’s internal and corporate communications has given us first-hand understanding of the healthcare landscape — its creative opportunities, sensitivities and limitations. We know how to make healthcare communication human, credible and relevant.
We have recently led rebrand campaigns for major Saudi organisations, including Saudi Electricity and the Insurance Authority. We understand how to structure, phase and creatively orchestrate a rebrand from strategy through to market launch.
From UGC campaigns to film production for the Children’s Hospital, we have experienced Dallah’s processes first-hand — from stakeholders and approvals to medical considerations and execution. This allows us to build a launch that is ambitious, yet grounded in reality.
Our extensive network of local and regional production houses, Class A and B directors, with international directors specialized in healthcare films, gives us the right talent and production capabilities to deliver everything from a hero brand film to high-volume campaign content — at the right level of craft and impact.
Who we are
Doyle Dane Bernbach began with a conviction that was, at the time, close to heresy: that creativity is not decoration on a business, it is the most reliable competitive advantage a business has.
Bill Bernbach's agency changed how the industry worked — putting writers and art directors together, arguing for the audience's intelligence, and treating persuasion as a craft rather than a volume game. Nearly eight decades later, the principle has not needed updating. The tools have.
Today DDB operates across more than ninety markets. In Saudi Arabia we are tphDDB: a Riyadh agency with the full weight of the network behind it, working with clients across healthcare, finance, retail, government and culture.
Network & knowledge
Appointing a network agency should give you access to more than the people in the room. These are the things that arrive with the contract.
Healthcare and regulated-category experience from multiple markets — what has been tried, what cleared compliance, and what actually moved the numbers.
Audience segmentation, brand tracking and creative pre-testing frameworks used across the network, applied to Saudi audiences.
In-house and network production for film, stills, audio, digital and print — with the scale to absorb volume without dropping craft.
Media planning and buying, data and analytics, CRM, PR and experiential available as an integrated team rather than separate contracts.
Established QA, brand-compliance and approvals processes — the reason work stays consistent when volume increases.
Day-to-day leadership based in Riyadh, in your timezone, fluent in Arabic craft and the realities of working in the Kingdom.
Methodology
A brand system crafted to do exactly what it promises — provide our clients with an emotional edge.
It is what enables us to create emotionally charged creative that moves people, brands, markets and culture. Seven steps, run on every engagement.
People
Agencies are not buildings or credentials. They are the specific people who turn up for your business — and these are yours.
Named, senior, and based in Riyadh.
Production partners
Production is not outsourced guesswork. These are a few of the houses we work with regularly — part of a wider network of local and regional partners, on the ground in the Kingdom, with the facilities and crews to match the ambition of the work.
Scope of work
Three phases, from the first internal announcement through to ongoing support after the launch has landed.
Deliverables are indicative and would be confirmed against final scope.
Phase 1
Development and preparation of all internal communications and supporting materials required to introduce the new brand to employees and internal stakeholders.
Phase 2
Development and rollout of the external launch campaign, including teaser communications, reveal campaign, campaign assets, and channel adaptations.
Phase 3
Development of internal and external materials required following the launch phase.
Selected work
Identity launches, brand campaigns and national platforms — taken from strategy through to what the country actually saw.
The journey so far
Dallah Health work already moves through our studio — awareness programmes, service launches, health education and hospital communications, across Riyadh, Makkah, Al Ahsa and Khobar.
No onboarding curve. No discovery tax. No relearning the medical and regulatory guardrails. Every week not spent on introductions is a week spent on the work.
Ways of working
The operational commitments that sit behind the work.
A named senior team on your business, with clear escalation and no rotating faces. You always know who is answerable for what.
Response times, turnaround windows and approval routes documented at the start, so expectations are a matter of record rather than goodwill.
Clear scopes, resource plans and rate cards. Production quoted openly, with no undisclosed margin between the estimate and the invoice.
Regular performance reviews written in plain language, with recommendations attached — not dashboards you have to interpret yourself.
Thank you for your time.